Niall Watches

Niall came to us with quite the challenge: To bring America back to the forefront of the watchmaking world. In order to do that we needed a message that challenged consumers. Niall had already been manufacturing 90% of its watch components in the US, but they were still developing their own movement to make it completely American-made.

Our campaign, “Make the Movement” was about buying a Niall watch and having a vested interest in the company's mission and become part of a movement to make the next American movement. The proposed campaign framed the experience of owning a Niall as unique while also building anticipation towards their future models.